BlackBerry App World Launches in Australia & New Zealand

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” Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) today announced that BlackBerry App World™ is now available to BlackBerry® smartphone* customers in Australia and New Zealand, bringing together a broad mix of free mobile applications. Customers can now download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com. BlackBerry App World can be conveniently accessed over both Wi-Fi® and mobile phone networks in Australia and New Zealand and it automatically presents customers with the relevant catalog of applications available for their specific BlackBerry smartphone model. “BlackBerry App World makes it very easy for our customers to discover and download a wide variety of applications for their BlackBerry smartphone,” said Adele Beachley, Managing Director, Australia and New Zealand, Research In Motion. “BlackBerry App World provides a fantastic new resource and enhanced experience for customers and an equally exciting business opportunity for RIM’s partners.” Read more inside..

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